Online vs Traditional Estate Agents – Why choose us
The presence of online estate agents such as Purple Bricks and Emoov and their promise to save sellers thousands of pounds vs traditional agents has been hitting the headlines and tempting vendors since they entered the property world a few years ago.
The reality though is that cheap does not necessarily mean value for money. So is instructing an online agent a false economy? Online agents maintain that they can deliver cost savings through not having the offices and staff that traditional agents employ but does this come at a cost to the service that you receive?
We have a dedicated team of almost 60 local people who know everything there is to know about the areas that they cover, from schools and transport links to the best Indian takeaway!
This local knowledge of the property market also means that we will provide an accurate valuation of your property. Undervaluing can achieve a quick sale but leave you out of pocket and equally, over valuing may secure the instruction but an overpriced property will not sell and could go stale on the market.
A traditional agent will provide professional photographs, floor plans and EPC’s on a well presented set of details to maximise a properties main selling points. We will also dynamically market a property to our extensive database of active buyers, cross matching the properties particulars with their search criteria.
After an applicant has received details, we will follow up with a phone call to encourage a viewing. We employ experienced professionals to manage the process and take the stress off the vendors. Online agents tend to take a more reactive approach to their marketing.
Managing viewings and negotiations
You’re no doubt very passionate about your home and it can be hard to be objective when strangers enter and start asking potentially intrusive questions about the property. Our highly trained agents accompany all viewings to ensure that the property is shown to its best advantage and to answer any questions that the viewer may have about the property or surrounding area.
The traditional agent will follow up after a viewing with a phone call to get feedback from the applicant and pursue an offer if appropriate. Our highly trained agents will then conduct a skilled negotiation to achieve the best possible outcome for the vendor, which can increase the initial offer significantly.
We will see it through
The role of an estate agent is to mediate, moderate and mentor all of the different personalities, pressures and expectations through a complex process in order to achieve successful completion. Behind the scenes, we will be talking regularly with the buyer, vendor and both sets of solicitors and mortgage lenders to ensure that any issues are nipped in the bud to avoid delays.
Online agents do not generally have a sales progressing facility. Sales will stall when solicitors are not proactive and vital paperwork is missing, so it’s about knowing who to call and when to push. Our experts have years of experience to ensure things keep moving.
Some of the more sophisticated online agents have identified that the service that they offer is not meeting the expectations of their customers who want a hardworking and dedicated agent on the end of a phone doing everything they can to achieve viewings and ultimately the sale of their property.
Therefore, some online agents have started to add additional service levels to their offering, such as professional property details with photographs and floor plans and regional teams of valuers who can advise vendors on the market value of the property.
These services come at an additional cost though, which has actually led vendors to question why they would opt for an online agent and emphasised the real value of traditional high street agents.
Unlike online agents, we charge absolutely nothing if you decide to take your property off the market. We don’t charge for professional photos or property details and there are no hidden or upfront fees. The only cost is our competitive commission, payable once your property is sold.
If we can offer any further advice on the services that we offer, or you would like to receive a free no obligation expert valuation of your property, you can contact your local office today by clicking HERE.
Content accurate at time of publishing.