Our 360° Virtual Property Tours can let or sell your property faster

It’s official: we’ve flipped the switch on our brand new interactive 360° Virtual Property Tour technology. We’re now capable of creating fully explorable 3D property models, complete with digital floor plans and measurement tools, available to sellers and landlords alike. Properties that use this tech can expect improved quality in prospective buyers and tenants, a boost in interest, faster buying decisions, and higher sale prices.

And the best part? We’re the first and largest South East agent to introduce this revolutionary tech as a FREE value add-on to our already comprehensive marketing service.

What is a 360° Virtual Property Tour?

Initially, we introduced video tours to help buyers view properties safely from home. Our 360° Virtual Property Tours are the next evolution.

Our virtual tour tech-wizardry will turn your beloved bricks ‘n’ mortar into an immersive – and visually accurate – online experience, allowing interested buyers or renters to explore your whole property. Anywhere, at any time.

Moving room to room, property hunters can view high resolution 360° images of each space to get an instant sense of the layout. We also generate a measured 2D floorplan complete with your furniture and fittings. Altogether, it gives an accurate digital portrayal of the décor and finish to help buyers and renters decide (typically within 8 minutes[1]) whether to arrange an in-person viewing.

What are the benefits of a 360° Virtual Property Tour?

The Coronavirus pandemic has forced the property sector to meet expectations from buyers, vendors, tenants and Landlord for access to the latest AI (Artificial Intelligence) tools. We’re also attempting to combat a common nationwide complaint from 75% of prospective buyers that properties don’t match the online listings[2], an inherent issue that comes from using 2D photography.

They’re not only safe and convenient, but our data shows a 63% increase in virtual viewings that’s caused completed sales and lets to rise 40%. Also, we’re fully booked up with higher quality physical sales viewings, the virtual experience having better informed buyers before making a decision. For lettings, experience has proven that a virtual tour makes it possible for landlords to sign on a tenant before they even set foot inside a property.

Property sales with a 360° virtual tour also have the potential to achieve 4% to 9% higher prices and sell 31% faster than those without. This is helped by the fact that 90% of buyers claim they would be more compelled by a property listing with a virtual tour[3]. Overall, we’ve seen a sharp increase in the quality and the number of offers made from viewings.

Mark Howell, our Group Lettings Manager, says:

“Over recent months the virtual world has taken a huge step forward. With people relocating from all over the country to Worthing, Lancing, Rustington and surrounding areas, we wanted to provide our clients with the opportunity to reach out to a wider audience.

The 360° Virtual Tours allows applicants to digitally walk through the entire property – inside and outside and establish if the property is suitable for them before a physical viewing takes place. This has resulted in more serious applicants coming forward to buy and rent, and more offers from the viewings taking place as it filters out those the property may not be right for.

As an add-on service, virtual never replace the physical viewing experience; buying a property is too big of an investment for people to not to see it in-person (though we’ve seen many renters who have). Equally, not all properties require this technology, but for the quirkier hidden gems, or the deceptive ‘larger-than-first-thought’ properties, where viewing to fully appreciate the space and its potential is essential, this experience is invaluable.”

Buyers will see 360° Virtual Property Tour’s gradually being added to our property listings, and if you’re planning to sell or let your property, please contact your local Michael Jones office today to find out more.


[1] Source: Matterport

[2] Source: Estate Agent Today

[3] Source: Estate Agent Today

Content accurate at time of publishing.

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  • Avatar CLARE DE LOS SANTOS ★★★★★ 2 weeks ago
    I find Michael Jones to be very friendly and helpful estate agency I have dealt with. Would absolutely recommend them.To Elise for giving me a second chance to view this beautiful flat and because of that now I have found my home.Big thanks … More to Lisa who has always responded to all our queries promptly and generally just been a delight to communicate with. She's professional and always happy to help.
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    Would highly recommend Michael Jones and Bacon in Lancing and in particular Gary Evans, who, after a prolonged and occasionally very challenging purchase remained calm, helpful and always optimistic about finding a solution to suit the … More vendor and myself. We got there in the end Gary and in no small part, that was down to you, thank you.