The Secret Sale: Commercial property sold for a worthy cause!

Most of our customers expect the highest quality marketing when selling their property. We do everything we can to make sure their property is seen for it’s worth by as many relevant property-seekers as possible.

But that’s not always the case.

Sensitive sales require discretion

Unlike residential property sales, our Commercial team face different challenges – and one of those is the occasional instruction that’s too sensitive for traditional marketing tactics.

This happened recently. Our team were approached in strict confidence by the owners of 52-54 Windsor Road to find a buyer for their long-established Rest Home. Though not at all unheard of, as already mentioned, this presented our challenge, as Commercial Partner, Jon Justice explains:

“The client was clear from the outset that this needed to be a confidential sale as they needed to protect their residents, families and long established staff. That meant we couldn’t put up any ‘For Sale’ boards outside, nothing in our office, and no internet, social media, email or magazine advertising of any kind. So instead, our superb team had to set about making discrete enquiries to our existing database of applicants and developers looking for an opportunity such as this.”

Owing to our sizeable database and a leading position in the local commercial property market, we were successful in finding the perfect fit when we shared the details with Nick Munday. He wanted to purchase a freehold property in Worthing (using his own money and fundraising support) that he could then lease out to a charity called Red Balloon.

All for a good cause

It’s important to note that it’s not only the marketing that needed to be discrete – viewings had to be quick and covert, too, remarks Jon:

“Our team worked together with the property owners and Nick to make sure nothing leaked out during the transaction period. We often met out of hours – I even took the property on one Sunday afternoon! We were prepared to do whatever it took.”

The Commercial team completed on Windsor Road Rest Home back in May. Nick is ready to hand over the keys to Red Balloon, who are looking forward to seeing the conversion of their new education space.

Who is Red Balloon?

Red Balloon are a charity that specialises in supporting bullied or traumatised children who struggle with attending regular school. Admittedly, we weren’t aware how wide spread of an issue this was, so when the team at Red Balloon enlightened us, we were shocked.

Research conducted by the National Centre for Social Research (commissioned by Red Balloon) in 2011 uncovered heart-breaking findings: that in England alone, over 16,000 11-15 year olds were absent from state schools due to suffering bullying.

Later findings also revealed that, for fear of prosecution for their children’s poor attendance, parents were opting to home school instead. This has led to a rapid increase in ‘outside of the system’ educated children deprived of professional guidance, where numbers in England doubled between 2013/4 and 2016/7.

In West Sussex alone 2018/19 saw over 13% of secondary children persistently absent, either at or over 10% of the time.

Clearly, then, the incredible work Red Balloon are doing is so important for the children who need it our community – and we’re very pleased to have helped make sure the process ran smoothly.


Nick, Red Balloon’s benefactor, is pleased too, as this has been a long time coming for him:

“I am delighted to be working with leading charity Red Balloon, to fulfil a long-held dream of facilitating a learner centre in Worthing for children with severe anxiety that can’t attend mainstream school. Jon Justice of Michael Jones Commercial was helpful, pragmatic and professional throughout the process of buying the former Windsor Rest Home in Worthing.”


Luci, former Owner and Manager or Windsor Road Rest Home is delighted too at achieving the under-the-radar slae she’d hoped for:

“Brian and I cannot praise Jon and his team highly enough for their professionalism and confidentiality in regard to the sale of our Home.”

Red Balloon need your help – get involved!

The new Red Balloon learning centre will be opening soon, but first they need volunteers to help with the refurbishment – including tradespeople, people to decorate, donate furniture, do some gardening or make a financial donation.

We certainly will be – their mission has affected us (as have those shocking statistics), so our team will be heading there soon to do our bit for a good cause!

You can too – keep an eye on the Red Balloon website to find out when you can volunteer.


Speak to our commercial team today

If you’re a commercial venture (care home or otherwise) that needs complete discretion for an upcoming property sale, and you want a team that prides itself on high professional standards and willingness to run the extra mile, speak to our friendly team on 01903 201 212.

Content accurate at time of publishing.

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  • Avatar Robin Cooter ★★★★★ a week ago
    We have just sold our house through Michael Jones with Dominic acting as our agent. We had excellent service, were kept up to date with progress, all questions answered promptly and the Dominic was regularly in touch with the buyer, particularly … More as his solicicitor was very slow and on one occasion unproffessional, which moved the sale along. Very happy overall and would throughly recommend Dominic and Michael Jones.
  • Avatar CLARE DE LOS SANTOS ★★★★★ 4 weeks ago
    I find Michael Jones to be very friendly and helpful estate agency I have dealt with. Would absolutely recommend them.To Elise for giving me a second chance to view this beautiful flat and because of that now I have found my home.Big thanks … More to Lisa who has always responded to all our queries promptly and generally just been a delight to communicate with. She's professional and always happy to help.
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